The Challenge
AeroGarden wanted to increase sales of their indoor gardens during the holiday season and collect consumer data for continued nurturing beyond the holidays.
Historically, the brand incorporated traditional advertising like TV spots, email marketing, and display advertising.
With more people spending time at home during the holidays, AeroGarden challenged MAX to help expand their digital presence to include more dynamic content that would connect with audiences on a more personal level.
The Solution
Working with MAX, AeroGarden partnered with GRAMMY and CMA-nominated artist Ingrid Andress. The campaign featured Ingrid and the AeroGarden Harvest Elite in a series of videos showing real-world uses for the indoor garden and was promoted across a mix of social channels.
The campaign included a sweepstakes where fans entered to win an indoor garden plus signed merch from the artist. In an exciting development, Ingrid Andress received 3 GRAMMY nominations just days after the campaign launched!
The Results
The partnership with Ingrid Andress boosted AeroGarden's digital presence and led to a significant increase in engagement and sales. The campaign's success was highlighted by the product selling out.
