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ACM Awards Artist Spotlight: Jimmie Allen

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ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them in multiple categories! In this blog series, we've been taking a look at ACM-nominated artists that MAX has partnered with. Up next on the list is Jimmie Allen!

Jimmie Allen

MAX Partnership with Ford (2019, 2021)

2021 ACM Nominations

  • New Male Artist of the Year

Jimmie Allen

Jimmie Allen may have struggled his first several years in Nashville, but he has burst onto the scene since signing with Stoney Creek Records, defying genres and redefining what it means to be a country music star. His music blends country, pop, rock, and R&B, and has earned him critical acclaim and an ACM Award nomination for New Male Artist of the Year.

Allen is also “the first black artist to launch a career with two consecutive No. 1 hits on country radio” who continues to be a rising star in the world of country music. His strong ties to his family and his hometown are woven throughout his music and his songwriting skills have drawn in myriad other artists, enabling Allen to collaborate with a cast of music legends on his latest album, Bettie James.

Max Audience Insights: Jimmie Allen’s audience skews female and while much of his audience skews fairly young, he has a strong following in the 50-59 age range. His audience has been located mostly in the eastern US, but he is rapidly increasing in popularity, and his audience will likely grow and expand geographically.

  • Hard Seltzer Drinkers (+ 1.80 index)
  • Moms (+ 1.79 index)
  • Reality Dating TV Viewers (+ 1.39 index)
  • SUV Drivers (+ 1.22 index)
  • Suburban (+ 1.20 index)
  • Republican (+ 1.10 index)
  • Women's Soccer (+ 1.04 index)
  • Health and Cancer Causes (+ 0.98 index)

Jimmie Allen is currently one of Ford Music’s featured artists, as part of the Ford Truck Month Concert Series. Allen’s hard work and perseverance in the face of adversity made him an ideal partner with Ford, and his recording of “Boy Gets a Truck” is the perfect soundtrack for his biographical video.

Congratulations, Jimmie!


About MAX

Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.

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